Sunday, May 22, 2011

Why do startups and small companies need to attend trade shows


Why do startups and small companies need to attend trade shows?


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In this article, I will show you why tradeshows are very important for startups and small businesses. I am writing this from my own experience, as someone who worked on designing trade show booths, actually set up trade show displays, worked the tradeshow floors as an exhibitor and as a visitor.


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Many people who are running a one man show businesses or even a small business believe that exhibiting at a tradeshow is out of their league because of financial considerations, because the large companies have large marketing departments with large budgets, because a tradeshow booth is not affordable, because they just don't have the vision on how to design a booth, how to transport and assemble one, how to work a tradeshow, etc.

Except for the budgetary considerations of actually renting space on the tradeshow floor, everything else is untrue. In this article, I will show you why are tradeshows so important. I am writing this from my own experience, as someone who worked on designing trade show booths, actually set up trade show displays, worked the tradeshow floors as an exhibitor and as a visitor.

Here are some of the reasons why it is important to attend and exhibit at trade shows, even if you are just starting your business or ru

 



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