Video-to-increase-trust

Subject: [FIRSTNAME], video to increase trust...

Dear [FIRSTNAME],

Everyday consumers commonly think of online businesses as high
technology enterprises. While there are indeed some websites
that deal in high tech merchandise, most vendor websites trade
mostly mundane materials like clothes, beddings and linen and
other ordinary stuff we use in our daily lives. With common
enterprises like these, the website is only another selling
point for their inventory. What will be mostly displayed in
these websites are pictures and short text descriptions of
products. On the other hand, vendors that deal with high tech
materials design their websites in such a way that it reflects
the level of technology they work with.

In the eyes of a common consumer, websites that do not exhibit
high technology design are probably failing or disreputable.
When browsing consumers find your website somewhat lacking in
style and technology, looking for another website that will
satisfy their expectations is highly probable.

While it would be considered crass and distasteful to make your
website look like the command center of the starship Enterprise,
a few smatterings of high tech applications can give your
website design reputation a good boost. In the beginning days of
the internet, people tried to make their websites attractive by
using lots of blinking and animated pictures in their websites.
As website design matured, a more professional and modern feel
gradually took over the blinking internet kaleidoscope world.

Today, website design is usually patterned or themed after the
owners profession or business. Simple but tasteful and
professionally elegant are now the norm in designing websites.
However, this norm, like technology, is fast becoming obsolete.

As internet availability, data transmission speeds and
bandwidths increase, the more options people have for designing
a web site. In the beginnings of video streaming, video
vendor sites were those that usually contained audio-video
streaming capabilities. They used video clips or trailers of a
movie to entice a customer to buy the whole video. Today, almost
all vendors of video and audio have portions in their websites
reserved for viewing movie trailers and listening to audio
teasers.

Of course, it would be a mistake to discount or limit the use
of video streaming to video and audio websites. Common vendor
sites like Amazon.com can surely use video streaming to further
enhance the shopping experience of a customer. After all, a
customer would like to see the merchandise before she actually
makes a purchase. Video streaming provides this specific aid to
both vendor and consumer. Aside from viewing videos of the
product from different camera angles, a short demonstration of
the product can be included in the video just like they do in TV
shopping channels.

Outside of video specific and trade merchandising businesses,
video and audio streaming is also useful when it comes to other
industries such as medical transcription, online education,
medical facilities and personnel interconnectivity, online
tutorials and instructional modules recorded in video format.

Most importantly, the spread of internet video streaming usage
signals an advance in technology. With advances and discoveries,
opportunities for new ideas and enterprises abound.

To your success,
YOUR NAME HERE

P.S. While it is great to have new technology available to, we
need to put it to good use for it to be beneficial to us. In the
case of websites with video streaming, the customer is assured
that the products they sell are workable and crafted with
quality. As internet shopping becomes more and more popular,
vendor websites will have to see to it that they provide their
customers a good look at their product.

 

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